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Social media, made human

Helping brands grow on social, confidently.

Over 25 years of combined experience. From global finance to broadcast to the charity sector. We know what good looks like, and we'll help you get there.

Book a discovery call See what we do

Who we are

A boutique agency with big brand experience

We want to help businesses of all sizes use social more confidently, giving them the time and space to do what they do best.

Doug Elder

Doug Elder

Co-founder

Social media expertise developed across broadcast and financial services, with experience at Sky UK, Fidelity International, and UBS.

Diana Elder

Diana Elder

Co-founder

A track record spanning broadcast, finance, and the non-profit world, with roles at Sky UK, Experian, and Business in the Community.

Over the last quarter of a century, we've worked directly and indirectly with all major channels: Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Reddit, YouTube, Snapchat and beyond. Between us, that's more than 25 years of helping brands grow on social.

What we offer

Support that fits your business

Whether you're a large firm looking for specialist support or a smaller business that needs a hand across the board, we'll find the right fit.

✏️

Content creation

Suites of creative, copy and links to help fill your content calendar and keep your channels alive.

📊

Analysis & reporting

Reviewing your social activity, including your competitors', to identify real opportunities to grow and improve.

🎯

Paid social support

Setting up and managing campaigns to reach the right people, in the right place, at the right time.

🧭

Social strategy

Defining goals, tactics and objectives so all your activity pulls in the same direction, towards a single, clear vision.

🤝

Recruiting

One of our real passions. We help firms find the right in-house talent and make sure they hit the ground running.

🎓

Training

Already have a team? We can help you upskill them so you can succeed without us. That's the goal, and we mean it.

For job seekers

Applying for social media roles?

Diana offers tailored, one-to-one support for anyone looking to break into, or level up within, the social media industry. Pick a service below, pay securely via Stripe, and you'll receive your booking link and next steps by email.

CV review Intro price

£39

Written feedback on your CV covering structure, content and how it reads to a hiring manager, plus a review of positioning against a job spec or challenge you're facing. Usual turnaround 48–72 business hours.

Pay via Stripe

Interview prep Intro price

£87

Review of the job description and your CV, with tips to prepare. A mock interview based on the most likely questions, if you'd like it, plus feedback and pointers throughout.

Pay via Stripe

Interview task help: Part 1 Intro price

£39

Send over the job description and the task you've been set, and Diana will give you key pointers to focus on. Want feedback on the finished task too? See the Part 1 + 2 combo below.

Pay via Stripe

Interview task help: Part 2 Intro price

£39

A review of the task you've already created, with one round of feedback, suggested changes, and tips for presenting it. Want help from the start too? See the Part 1 + 2 combo below.

Pay via Stripe

Interview task help: Part 1 & 2 combo Intro price

£59

Covers both initial guidance based on the job description and task, and a follow-up round of feedback and suggested changes once your task is drafted, plus tips for presenting it.

Pay via Stripe

1:1 coaching call Intro price

£59

A 20–30 minute call on whatever's most useful to you: application strategy, building your experience, reviewing how to frame past roles for CV/interviews/LinkedIn, or general career direction.

Pay via Stripe

What happens after payment: you'll get an automatic confirmation email with a short form that allows you to send over your details, your booking link where relevant and any other information. If none of the available dates or times suit you, just reply to the email to find an alternative. SLAs are subject to availability, please enquire directly if you have an urgent deadline!

More services and digital products coming soon!

Diana on LinkedIn @socialmediaelder on TikTok

Clients

What our clients say

Here is what some of our clients have had to say.

★★★★★

"Diana was so swift with her review and feedback, I almost got whiplash LOL. Super helpful, would definitely recommend to my peers in the marketing field."

Anonymous

July 2026

★★★★★

"Diana was incredibly helpful in preparing me for my presentation. Her industry experience and thoughtful feedback gave me so much more confidence in submitting my presentation, and I'm so grateful for her support in helping me secure the role!"

Anonymous

July 2026

★★★★★

"We worked with Doug and Diana at Firbow to look into our organic strategy across Insta, TikTok and Facebook. I was impressed at how quickly they got our brand, objectives and the landscape we operate in. They broke down all our analytics in a delightfully simple way, presented clear areas we could improve, and made some exciting and actionable recommendations. I look forward to working with them again."

Matt

Heywa · July 2026

★★★★★

"I am a complete novice when it comes to social media! So grateful to Douglas at Firbow for his patient and understanding support, giving me so much more confidence in this brave new world!"

Sheila

Edinburgh

★★★★★

"We used Firbow to create all the content and campaign support for our recent e-book project. I was particularly impressed with the analytics generated, which allowed us to optimise our phase 2 media campaign, where we were able to drive great traffic to our website."

David

Springshaw Publishing

Get in touch

Let's have a chat

The best place to start is a short discovery call. We'll listen to where you are, where you want to be, and figure out whether we're the right fit to help you get there.

No pressure. No jargon. Just an honest conversation about your social media.

📍
United Kingdom

Book a discovery call

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